Looking ahead
Net Positive is not a finish line, but a direction.
We challenge ourselves and our partners to continue learning, innovating and improving. Every season anew. And it is also expected of us.
Not only the City of Amsterdam, but also business partners and other stakeholders have increasingly high expectations and demands in this area. And rightly so!
“We think it's fantastic that Johan Cruijff ArenA can now run concerts entirely on green electricity. This is a very important step in the right direction for live entertainment today and a sustainable future. It fits in perfectly with our own sustainability ambitions and with the growing desire of artists to make their shows more sustainable. Thanks to the ArenA, we can now really make this happen.”
Ruben Brouwer
Managing Director
MOJO
OUR STRATEGY
FOR THE NEXT PHASE
Energy & CO2: the transition continues
We continue to work on reducing energy consumption and CO₂ emissions. And we are tackling a new theme: water. This year, we are setting targets and drawing up an action plan to reduce our water consumption.
Data: from measuring to knowing
We are going to further automate the measurement and analysis of sustainability data via dashboards – because you can only improve what you measure. This makes adjustments faster and more effective.
Accessibility: welcome to all
We are improving the accessibility of our stadium by optimising customer journeys for every visitor and further expanding audio description at concerts. Step by step, we are making the ArenA accessible to more people.
Community: staying connected
This season, we are once again welcoming our local residents with free events and collaborating with local organisations and talents. We create meaningful memories together.
Talent: investing in the future
The first Security students from our internal B training programme are joining us as permanent colleagues. We are working on a training policy for colleagues and are delving into social safety and anti-discrimination.
Being honest
about the challenge
We know that the road to Net Positive is not linear. Collecting data to monitor KPIs remains complex, legislation is constantly changing, and making a stadium like ours sustainable is like turning an oil tanker: it takes time, strength and perseverance. But we are staying the course.
With our team, our partners and our neighbourhood, we are putting our shoulders to the wheel. Because you can't achieve Net Positive on your own – it's teamwork. And that's exactly what we're good at.
On to the next season
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